Prada Finally Launches Sustainable Recycled Nylon Line

Finally, luxury brands are getting into recycling

As part of the Prada Re-Nylon project, a new line of Prada bags will be made from a regenerated nylon material known as ECONYL.

Prada has partnered with textile producer Aquafil, which manufactures ECONYL from plastic waste from oceans and fishing nets as well as textile fiber waste. The material can be recycled over and over again without losing quality, and Prada plans to make all of its nylon products from ECONYL by the end of 2021.

Prada will release six bags for both men and women for the Prada Re-Nylon collection. A percentage of each sale will be donated to a project designed to improve awareness of environmental sustainability.

Prada recycled bag ReNylon
Prada recycled nylon bag

I say finally because this is something that needs to happen in the luxury sector.

I’d like to see more luxury brands get into recycling, but also recycling their own materials, both in the supply chain and used goods from consumers as well.

By Becca Luna

Seattle-based remote ACD and Senior Copywriter

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